Jedco has developed a range of ergonomic baby feeding products that embody contemporary design values, but with mass market appeal and pricing.
The products have been designed to appeal to the design-conscious parent, with a deliberately more sophisticated colour palette and form factor to each item. We wanted to create baby products that didn’t look like stereotypical baby products; rather they should be items that fit sensitively and appropriately into the contemporary home environment.
Each component in the range has been individually considered and developed in detail to create the best feeding experience for parent and baby. The soothers have been engineered to bring comfort and safety to baby by way of an orthodontic teat, as well as a shield designed to aid ventilation and reduce irritation around baby's mouth.The bottles are shaped to fit ergonomically into parents' and baby's hands, to give a natural feel and hold to help ease the transition between parental feeding and independent feeding. The teats are designed with a ventilation flow system to reduce risk of colic and shaped to mimic the contours of mother's breast for maximum comfort. The feeding bowl features a soft rubber over-moulding for comfort in the hand and grip on a table surface. The weaning spoons are perfectly proportioned for little and large fingers alike, ensuring grip, with soft ends for sensitive little mouths - all details which build quality into the range.
"Being a stylist in London means that I am constantly seeing new and exciting products on the market, however it's not often when product design stops me in my tracks.
Mipibaby has good design at its core, there isn't anything on the market that looks as stylish that has also been designed for comfort and ease for both baby and parents"– Lucy Gough, Interior Stylist and Blogger