Taxi Rank Signage

Public Carriage Office

Situated throughout London, taxi rank markers provide waiting points for customers.  We developed a product identity to enhance the brand image of the Public Carriage Office by selecting materials which reflect the quality of service provided by London’s Black Cabs.

The signface is internally illuminated through the night, increasing visibility for taxi drivers and customers, whilst a backlit Tariff display shows pricing guides for destinations across the capital.

Solar power was proposed because it is easy to install, environmentally friendly, and cost effective when compared to mains supply. We sourced and worked closely with leading solar and low energy lighting specialists, testing and evaluating different systems to find the most appropriate solution. 

Key benefits of design:


- Highly visible at night to help customers locate Black Cabs

- Solar Power is very cost effective compared to connection to mains 

- Aesthetic reflects the high quality Black Cab service

Related Case Studies