London Undergound has opened new Visitor Centres at major stations based on designs by Jedco.
Jedco developed a strong new identity for the Visitor Centres, to create a space that is bold, open, and welcoming. The use of LED Lighting, video screens, and a simple colour and material palette create a clean and modern ambiance.
The design team analysed customer behaviour and developed a new open layout strategy that allows the 40% of visitors with basic enquiries to access information without queuing. Flow diagrams and ergonomic assessments maximize the use of space to improve visitor experience. A Welcome point at the entrance with seating allows floor staff to ‘triage’ customers to the right area and answer simple questions, providing a faster service and reducing workload for the desk staff.